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Commercial still life

Why does a Still Life have to be of quality?

Many categories of advertising product images have lost quality: they have become more and more photo-amateur or a rendering up to be trivial in a clear way. This means that people in communication believe that the mass of consumers is less and less attentive to the "product itself" and much more conditioned and attentive to the reputation of the brand, which has become much more important than the product itself. The most obvious examples are Nutella and Coca Cola: the first is nothing but a very common hazelnut cream and the second a very simple drink based on coca leaves, cola nut, caffeine, essences and various oils and bicarbonate water .
The Coca Cola is by far the most valuable logo in the world.
You do not buy a cream of hazelnuts but Nutella.

Today photography has the task of enhancing the quality of all those products that are not mass but are the result of a production process that requires ingenuity, new technologies and, in many cases, the manual touch of a good craftsman.
To transfer the "objective" and "aesthetic" content of a quality product into an image requires undisputed professionalism, but above all, what makes the difference is the artistic sensitivity of the photographer who emphasizes all the specifics that determine the quality of the same.

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still Life

Ruggero Lorenzi Still life

Ruggero Lorenzi Still life