Still life is a photographic genre that is very widespread in the world of advertising and product communication. A source inherited from the painting of the 800s. The birth of this pictorial genre (today "Natura Morta") dates back to 1650 among Dutch painters. Still Even in Dutch meant "immobile object" and depicted scenes of fruit, breakfasts, banquets and hunting. The diffusion of these paintings, which were inspired by the goods on display in the markets, can be considered the indicator of a notable development of the new British trade relations of the 18th and 19th centuries with overseas countries. Today, in a commodified and consumeristic world, the object takes on increasingly symbolic and complex semantic connotations, through the use of a visual language, gradually, increasingly studied to be "understandable" all over the world. The twentieth century becomes the era of Cult's objects, and Television has become one of the most powerful means of communication for shaping tastes, habits, lifestyles and ways of thinking.
This communication, on the one hand, has contributed to widening wellbeing, beginning mass distribution and the social phenomenon of "consumerism", on the other it has impoverished the subjective thought of the individual bringing him slowly, slowly towards a shared thought with others ( so fans all).
Still life presents different aspects: organizational, technical, artbayering and, last but not least, photographic.
It goes from the simplest shot on a white background that satisfies web and paper catalogs up to more complex shots with the choice of appropriate settings that evoke an atmosphere: small or more complex visual stories capable of mirroring a happy situation in the qule there identifies or capable of creating the desire for a "status symbol" that we wish to achieve (ex: the famous brand).
In this submerged world of images, today you can still succeed if you can find an unmistakable style. And style is the use of light, use of the composition, choice of a subject or even better than a genre.