The still life is a kind widespread in the world of advertising and product. A source inherited from painting.
The concept dates back to 1650 Still Life among the Dutch painters. Stilleven in Olandese meant "immovable object" and depicted scenes of fruit, breakfast, banquets and cacciaggione. The reasons for these paintings, depicting scenes of the goods and the market can be considered indicators of new business relationships. Today, in a commodified world, the object takes on connotations gradually, more and more symbolic. The twentieth century is the era of the Cult.